Hi! I’m Clare – a South East-based content creator, originally from Ireland, and mum to three energetic kids aged 6, 10 and 13. My background is in entertainment and sports PR, but these days I focus on creating relatable, practical content that blends my love of travel with a passion for money-saving, smart parenting, and making family life work on a budget.
I’ve recently become the editor and owner of Savings 4 Savvy Mums, where I share ideas and inspiration to help modern families stretch their budgets, plan affordable adventures, and get the most out of everyday life. Whether I’m writing about brilliant budget buys, clever travel tips or real-life parenting wins (and fails), I aim to keep it honest, helpful and family-focused.
I offer guest posts, brand collaborations and sponsored content here on the site, alongside plenty of original articles packed with practical tips and real-life insights. Whether you’re a reader looking for inspiration or a brand keen to connect, I aim to deliver content that’s both useful and authentic.
Want to work with me? Please get in touch by emailing savingsforsavvymums@gmail.com
Media Coverage
Savings 4 Savvy Mums has been featured in The Telegraph, Mail Online, The Sun, Closer magazine, AOL.com, The Daily Echo and The Mirror. The site’s expertise has also been shared on national radio, offering practical advice on saving money as a parent – even when budgets are especially tight.
Its articles, budget recipes, money-saving tips and interviews have appeared across a wide range of newspapers, magazines and online platforms. Savings 4 Savvy Mums has partnered with numerous brands, always delivering content with a family-first, budget-savvy approach.
If you’re from the press and interested in speaking to me, please email savingsforsavvymums@gmail.com
Awards
Savings 4 Savvy Mums has been recognised with several award nominations and accolades over the years. The site has been featured as Netmums’ Blog of the Week on three occasions and selected multiple times as Mumsnet’s Blog of the Day.
It was a finalist in the prestigious SHOMO Awards 2017 in both the Readers’ Choice and Best Money and Parent Blog categories, and was named runner-up for Best Parenting Blog at the UK Money Bloggers Awards in 2018. In 2019, it was also awarded runner-up in the Best Budget Food Blogger category.
Influence
Savings 4 Savvy Mums receives an average of 55,000 page views a month and is currently in the top 500 UK parenting blogs according to Tots100. I’ve got an Instagram following of over 3000 and a mailing list of 8,000+.
Consistently ranked as one of the top UK money blogs, the S4SM brand has grown from strength to strength. S4SM reaches approximately 10,000 to 22,000 people a week on social media, with a 86% female audience aged between 18 and 45.
RANKINGS & STATS
- 15k total social media followers
- DA 34
- Over 6,000 newsletter subscribers
- 55k monthly page views
- 35k unique monthly users
Savings 4 Savvy Mums regularly partners with carefully selected brands on sponsored content and campaigns. Bespoke packages and tailored ideas are always available to help bring a brand’s message to life in a way that feels natural, engaging and relevant to the audience.
Every commercial partnership is clearly disclosed, with a strong focus on creating content that resonates with readers and delivers real value.
Reviews
I accept a limited number of reviews – I always give an honest review of a product, service or trip and all reviews are declared. Please email savingsforsavvymums@gmail.com if you would like to discuss a review. Some of my posts about products that I don’t state the product was from a brand are written because I love them or use them myself.
Thank you for reading! Want to chat? Fill in the form below and I’ll get back to you asap!
