For businesses, blogs and online shops, website traffic is an essential way of measuring your customer base and their interest in your products and sales.
For many reasons, sometimes web traffic just doesn’t hit our business expectations, and there’s often a logical reason for this in the data.
Here are five easy ways to ensure that your website is getting the traffic you need to sustain your brand or business.
Make the Website Look Interesting!
The appearance of your website, like anything exposed to a potential customer, is often judged by appearance.
Make sure you have clear graphics, an appropriate colour scheme, and clear and concise text.
This will ensure that your website is not only accessible to a customer, but that it’s also easy for them to take what they need from it, whether it’s retrieving information or buying a product.
You can use apps like Canva to create eye-catching graphics that look polished and professional.
Link Your Website to Your Social Media
On every major social media platform there is an option to display your website in the bio section of your profile.
If you have multiple sites that are relevant to your brand or business, you can use Linktree to put them all into a single link that then branches into several other links for easy access.
Linking your website from social media will boost the number of clicks you get from your profiles – some will be with intent, others with curiosity. The next step is to keep them hooked with your content.
Use SEO Services
Search engines are our closest friends on the internet. We all use them several times a day, almost without thought, but they are our greatest tools in propelling more exposure to brands and businesses.
Google ranks websites in its search results according to a variety of criteria, so it’s important to get a Search Engine Optimisation (SEO) expert to check your website is ticking all the right boxes.
London is an excellent place to find the best SEO experts for you and your brand, as the city is famously a hub of pioneering technology.
You can find award-winning digital marketing agencies like Maratopia who will be able to help you get to the top of Google’s ranked websites for maximum exposure to potential customers.
Be Repetitive in Your Advertising Choices
Research has shown that the best advertising techniques are based on repetitive and distinctive factors that make the brand impossible to forget.
If you advertise using repeating colours, sounds, words and pictures, you will be surprised to see how fast your online presence will build. For example, Coca Cola is famous for its distinctive logo and red can.
Then, link your website into every post and watch how traffic builds in correlation with the customers’ growing curiosity.
Do you have any tips for boosting website traffic? Leave your answer in the comments below!