If you’re in the mortgage business, you know how crucial it is to generate leads. Sure, you could cold call or buy lists of potential clients. But why spend money on leads when there are plenty of ways to generate them for free?
From buying leads to sharing expert interviews on your blog, there are plenty of creative ways to get people interested in your mortgage business.
And if you’re looking for ways to save money on your lead generation efforts, you’ve come to the right place! Below, we will discuss 11 mortgage lead generation ideas that are both cost-effective and efficient.
So whether you’re just starting in the mortgage industry or looking for new and innovative ways to generate leads, here are 11 ideas to get you started:
One of the quickest and easiest ways to generate mortgage leads is to simply buy them.
Many reputable companies sell leads, and while this method may not be free, it is definitely a fast way to get your hands on high-quality leads.
And if you’re worried about the cost, most lead providers offer a money-back guarantee if unsatisfied with the leads.
Use Mortgage Lead Scoring
Mortgage lead scoring is a process whereby each lead is assigned a score based on specific criteria, such as credit score, employment history, etc.
This helps you prioritize which leads are more likely to close and, as a result, save time and money in generating leads. You can use machine learning and artificial intelligence to automate this process.
Use Lead Magnets
A lead magnet is an irresistible offer that entices visitors to hand over their contact information in exchange for something of value.
This could be a free guide, an e-book, a white paper, or even a simple checklist. Ensure your lead magnet is relevant and valuable to your target audience.
To generate leads, you need traffic coming to your website. Attracting organic traffic can be done through SEO and content marketing. You can also use paid advertising to drive traffic to your site.
Once you have visitors on your site, it’s essential to have a lead capture form so you can collect their contact information.
Social media is a great way to generate mortgage leads. You can use platforms like LinkedIn and Twitter to connect with potential customers and promote your content.
You can also run social media ads targeting specific audiences. In particular, Facebook offers various targeting options that allow you to get very granular with who sees your ads. This way, you can ensure you’re only reaching people who are likely to be interested in your products or services.
Generate Leads through Referrals
If you have existing customers, one of the best ways to generate leads is to ask for referrals. This can be through a formal referral program or by asking your customers if they know anyone who might be interested in your products or services.
The best way to do this is to create a referral network that includes past mortgage clients, colleagues, mortgage industry contacts, community, and friends. By doing this, you’ll be able to tap into your network when you need leads, and they’ll be more likely to convert since they’ve been referred by someone they know and trust.
Optimize Google Ads
Google Ads is another effective way to generate leads. You can create ads targeting people searching for mortgage-related terms and those in your geographical area.
To do this, you’ll need to create a campaign and select the relevant keywords you want to target. You can also use Google’s Display Network to reach potential leads through banner ads on their websites.
Webinars are a great way to generate mortgage leads at a low cost. You can host them yourself or partner with another organization to co-host.
Webinars also provide an opportunity to educate your audience on mortgages and the home-buying process. You can also promote your services and offer attendees a free consultation at the end of the webinar.
Work closely with Real Estate Agents
Real estate agents link closely with mortgage brokers as they often have clients in the market for a mortgage and may not be aware of all the options available to them.
Building relationships with real estate agents can be as simple as providing them with helpful resources or offering to co-host an event.
You can also offer commissions for any referrals that result in a successful mortgage application.
This is a great way to reach potential clients who may not be actively searching for a mortgage broker but still need your services.
Create a Google My Business Page
Google My Business is a free tool that allows you to manage how your business appears on Google Search and Maps.
By creating a GMB page and verifying your mortgage business, you can control the information that potential clients see when they search for you online.
This is important in building trust with potential clients and ensuring they have accurate information about your business.
Optimize Your Website for SEO
In addition to creating a GMB page, you should also ensure your website is optimized for SEO.
This will help potential clients find your website when they search for keywords related to your business.
You could create content that answers common questions potential clients have about mortgages, such as “how to get a mortgage” or “what is a good interest rate for a mortgage.”
By creating helpful, informative content, you can position your business as an expert in the industry and build trust with potential clients.
If you don’t have the time or resources to create original content, you can also share expert interviews on your blog.
For example, you could interview a mortgage broker about the industry or a real estate agent about the home-buying process.
By sharing these interviews, you’ll be providing your readers with valuable information while also building relationships with experts in your field.
There you have it, 11 mortgage lead generation ideas that will convert and bring you money.
By implementing even a few of these strategies, you’ll be well on your way to generating high-quality leads that will close deals and grow your business.
If you liked this post and would appreciate reading more tips on managing mortgages, then you’d also like our post on the 6 smart tips for saving on your mortgage payments.